The Pot — Linnéa Svensson

The Pot
Scope:

Strategy
Concept
Visual Identity

Studentcase Berghs SoC x BAS ID x The Node

Team: Marco Taccola, Maja Janson & Tuva Boman

Breif: Create a narrative and visual language for The Nodes nightclub concept. The target audience for this new nightclub is primarily young adults aged 18-35. They love diversity, various music styles like hip-hop and EDM, and are always up for unique theme nights and top DJs.

The Pot is a nightclub located at Sergels Torg, underneath the fountain. Sergels Torg is a bustling place where people gather, with around 70,000 people passing through daily.

It’s a nightclub where people gather around the music. It’s the place to go to experience various genres, meet different people and dance.

We draw strong inspiration from the authentic club atmosphere. It should feel playful, cramped and in the moment.

The name 'The Pot' is inspired by the concept of a melting pot. It represents different people coming together.

The colors symbolize the heat of a melting pot. The photographic style is spontaneous and in the moment, complemented by playfull illustrations. The logo enhance the feeling of a cramped space.

LINNÉA SVENSSON