Work

Linnéa Svensson 

About  Playground

The POT

Studentcase Berghs SoC x BAS ID x The Node

Team: Linnéa Svensson, Marco Taccola, Maja Janson & Tuva Boman
Breif: Create a narrative and visual language for The Nodes nightclub concept. The target audience for this new nightclub, located in central Stockholm (Sergels Torg), is primarily young adults aged 18-35. They love diversity, various music styles like hip-hop and EDM, and are always up for unique theme nights and top DJs.The [melting] Pot is a nightclub located at Sergels Torg, underneath the fountain. Sergels Torg is a bustling place where people gather, with around 70,000 people passing through daily.

The name 'The Pot' is inspired by the concept of a 'melting pot.' It represents different people coming together and blending. It also symbolizes the warmth and intensity found inside The Pot.

At The Pot, different types of people come together for a genuine experience.
It’s a nightclub where people gather around the music. It’s the place to go to experience various music genres, meet different people and dance.

In the visual identity, we draw strong inspiration from the authentic club atmosphere. It should feel playful, in the moment, cramped, and chaotic. The color choices symbolize the heat of The [melting] Pot. The photographic style is spontaneous and playful, complemented by playfull illustrations and a logo that enhance the feeling of closeness.