Team: Christine Högström, Julia Andersson & Love Molin
🫧 Scientists: Ly Lee & Julia Andersson 🫧
Scope:
Art Direction
Concept
Film production
Brief: Build brand awareness among U.S. women aged 20–25 with a brand film for Head & Hair Heal by Maria Nila. Use the slogan: The Shampoo Factory.
“Magic in the Shampoo Factory" takes us inside Maria Nila’s creative world and the factory where the Head and Hair Heal products are born. We follow two young women who – with flowers, magic, and bursts of color – create a product that transforms not only their hair but the whole space into a playful and magical world. The film highlights creativity and playfulness, reinforcing Maria Nila’s message of unique, personal haircare with the user at the center.