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ICA Selection
Scope:
  • Concept
  • Visual Identity
  • Packaging Design
Studentcase Berghs SoC x Pond x ICA

Team: Julia Eklöf, Miranda Borgqvist & Isabella Wretman
Shortlist Young Ones ADC 2025
Brief: Create a Packaging Design concept for ICA Selection Premuim 2.0.

Concept: Dimensions of Flavour.

Our concept is driven by the pursuit of exceptional taste experiences. By combining well-known products with unexpected flavors, we introduce a new era of taste that defines ICA Selection 2.0.The design centers on typography, with handdrawn, custom lettering for each product to reflect the product’s essence. The colour draw inspiration from the raw ingredients, and minimalistic illustrations serve as visual storytelling elements.

Packaging plays with surfaces and layering, like a paper sleeve. Transparent “flavor windows” let people peek at what’s inside, sparking curiosity and tempting them
to try it.










Smoked sea salt typography has sharp edges, 
reminiscent of salt crystals.
MezzeLune features soft, rounded 
letterforms that mirror the pasta texture.
Tepache lettering visualizes the organic
fermentation process of pineapple.






Our logo, designed as a stamp, serves as a "sign of approval" for ICA’s premium selection. It overlaps with headline typography, reinforcing the concept of layered "Dimensions of Taste."









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