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Hands of Change
D&AD New Blood Wood Pencil Winner.

We were tasked, by The Fossil Fuel Non-Proliferation Treaty Initiative, with creating symbols of hope, unity & action that could be a banner icon for the movement.

With our concept, Hands of Change, we aspire to foster human connection and unity. Inspired by how people communicate with their hands, we used the British Sign Language and the signs for hope, unity and action to create our symbols.

By creating symbols inspired by hand gestures, we aimed to emphasize the human element and the power of collective human action to make a difference, while also designing symbols that people can form with their own hands.
We designed symbols characterized by vibrant colors, symbolizing hope for a more sustainable planet. Symbols that are impactful, but minimalistic enough to be replicated by activists in their fight for a better planet.

Team: Linnéa Svensson, Rosanna Söderström & Marco Taccola

https://www.dandad.org/awards/new-blood/2024/fossil-fuel-non-proliferation-treaty/4459/hands-of-change/








BSL for Action
BSL for Hope
BSL for Unity


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