Experimental Typography
Breif: Create a poster inspired by a public place in Stockholm, using experimental typography. I chose the amusement park Gröna Lund.
This is a place where I have spent many summers, sometimes with family, sometimes with friends. experiencing it in different ways over the years, from thrilling roller coaster rides to unforgettable concerts.
When I started sketching the letterforms, I had two key words in mind: movement and contrast.
- Movement: Gröna Lund is a place full of energy and motion. It’s a space where a lot is happening all at once — sounds, music, crowds. Roller coasters climbing up, racing down, and twisting in loops. I wanted my typography to capture that.
- Contrast: The amusement park is a place of contrasts — screams and laughter, sweet treats (cotton candy, licorice, ice cream) and salty snacks (popcorn, hot snacks). Concerts featuring artists from completely different genres. These contrasts are reflected in my typography through the interplay of thick and thin lines, uppercase and lowercase letters.
This fits my connection to Gröna Lund, a place that marks the start, peak, and end of summer. The lyric "Allt är för bra nu" (Everything is too good now) reflects this fleeting feeling — reminding us to embrace the moment.
I drew inspiration from Gröna Lund’s decorative details, integrating floral and rounded shapes from its gates in the typography.
Additionally, I included illustrations of objects and graphic details from the park, drawn with fine lines to contrast the bold, organic curves of the typography. The illustrations have a minimalistic, slightly somber aesthetic — echoing the wistfulness embedded in both the music and the place.