Erikshjältar — Linnéa Svensson

Erikshjältar
Scope:

Strategy
Concept
Campaign
Product Design

Student case, Berghs SOC x Erikshjälpen

Team:

Art Direction: Julia Jutterström
Communication Design: Linnéa Svensson
Strategic Communication: Amanda Sandström
Public Relations: Natalie Kindvall
Groth Marketing: Theodor Lannér
Digital Design & Strategy: Adam Lindgren
Production Lead: Julia Rådberg

Erikshjälpen is a childs rights organization working to improve children’s rights. The public is significantly more familiar with Erikshjälpen’s Sesond Hand stores than with their child rights-work.

We were tasked to create a product that both educates families in children’s rights and increases the willingness to support Erikshjälpen’s work. Through an engaging and playful concept, we aim to build relationships and spread knowledge, while also strengthening Erikshjälpen’s brand and contributing to increased funding.

A common dream among children is to become a hero. Erikshjälpen acts as a hero for children around the world, and therefore, every donor becomes a hero too.

Everyone can become a hero with Erikshjälpen. Trough their new donation concept, “Erikshjältar” (Eriksheroes), families can sucscribe to receive hero missions they solve together. Through playful tasks, children and adults develop their hero skills while learning about children’s rights.
To recruit heroes for Erikshjälpen, we also created a communication concept that portrays everyday superheroes, showing that anyone can
become an Erikshjälte.

LINNÉA SVENSSON